Tuesday, March 10, 2015

Basic Details To Include When Making Hotel Key Card Sleeves

By Leslie Ball


Big things have bigger impact. Therefore, they should not be taken for granted. Smaller details may not have the same amount of impact. But this does not mean that they cannot do something. If added with the right messaging and strategy, a collective small info can already do a lot. Seasoned marketers know about this and are keen in making sure that even the smallest material that their company uses is created well.

Cards are only some of the most common promotional materials that businesses like hotels use. They are portable and can easily be handed to a lot of people with ease. Much as how you prepare for the details inside the material itself, planning for the hotel key card sleeves design is just as important.

Now that many modern locks can already be accessed electronically, the key cards are becoming more like a mainstream tool for accessing rooms. As the one in charge of designing it and its sleeve, thinking of some important details is important. Take a quick look below.

Right sizing. Being the sort of container to the key card, the sleeves has to house it right. Meaning it should not be too loose that the content may fall out. It should also not be too tight that fitting it in is difficult. Ideally, providing few centimeters extra is a good measurement.

Type of paper used. This is important because it can define the quality or the longevity that the material will have. The more sturdy the paper is, the more resilient it is to folding and the like. You can start by considering how thick it should be. Part of the consideration should be the issue of how glossy the paper is.

Logo. Whether you are deciding the size or thinking of the design, one thing that you should always keep in mind is the logo and where you can place it. It should be located in the part of the sleeve that can easily be seen. The usal positioning is the center front of it. Although there are those who choose to place it in one corner or at the back portion.

Design. The design is more than just the creativity of the person making it. The branding and the messaging can also affect it. You can go for a full sleeve colored design featuring an aerial view of the hotel for instance or a simpler design with the logo and front desk contact number. Its your decision.

Free space. This is usually the back portion and is intended for placing any kind of vital information. One good example would be a guest safety tips. Or you can place some information on the most popular activity offered by the hotel which you want your guests to try out.

Being the one in charge for the designing or the messaging, you should learn how to work your way through the space that you have. How can you fit in everything. Or better yet, what information can you cut off. This can take time if you work on it yourself so do not hesitate to ask for suggestions from the people working with you on the same project.




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