Sunday, February 11, 2018

Attention Grabbing Strategies For Listing Vacation Rental Property

By Richard Burns


Renting vacation properties is big business, and people take it seriously. Unless you are planning on renting just to friends and family, you will have to step up your game to get good renters who will recommend your house to others and return themselves. Listing vacation rental property is more than just putting a line item description on a rental property website.

Nothing is going to have more impact with potential renters than the pictures you use in your advertising. You can write the greatest headline, compose a riveting description, and offer a price that beats the competition, but it's going to be the photos that get the reader to stop and consider your house. Bad pictures are worse than no pictures. You may have to hire a photographer to get quality photographs, but it will be worth it in the long run.

If you think you can get away with using stock photos of views you don't have and furniture you don't own, you are sadly mistaken. It won't take long for word to get out that you don't deliver on what you advertise. The pictures have to be real, and the more you have, the better off you will be.

Once the pictures have caught the reader's attention, your headline is the next thing they will notice. You will get more business if you are specific rather than general and clear instead of vague. Your headline needs to grab the reader and give them a great reason to rent your house. This is not the place for how many bedrooms and baths you have. This is the place to advertise a unique view or exclusive location.

Your description should be made up of short, punchy phrases with a call to action at the end. Every word counts so you need to choose them carefully. Misspelled words, sloppy grammar, or obscure jargon will have a negative impact on the reader. Overselling is just as big a mistake. When renters show up and find out what you have done, you will pay for it in poor reviews and no return business.

You can waste a lot of time trying to decide which websites have the most effective search engine optimization and highest traffic count. Instead of spending your time that way, list your house on as many sites as possible. You will have more success by advertising all over the place than on one or two high traffic sites.

You have to make your contact information a prominent part of your advertising. It's not enough to publish your email address or give renters a number where they can leave a message. Most of them like to be able to talk to a real person if they want more information or are just testing to see if you seem legitimate. Publishing your phone number will make a difference.

If you have a second home that is sitting empty, renting it out can be a good idea. You will have a steady source of extra income if your advertising is compelling. You will also discourage vandals and squatters by keeping your property occupied.




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